Case Study: Cowboy Colostrum achieves 57% recurring revenue growth with Stay AI

Cowboy Colostrum grows recurring revenue 57% with Stay Ai

Cowboy Colostrum, a wellness brand specializing in colostrum supplements, faced a challenge with subscriber churn. Their cancellation flow asked for a reason for leaving but offered everyone the same discount regardless of the answer, failing to address individual subscriber concerns. They partnered with Stay AI to optimize their subscriber retention.

Stay AI implemented an optimized Cancellation Survey that provided tailored save offers based on the specific reason a subscriber gave for canceling. This was paired with Customer Portal enhancements and a Smart Dunning retry discount to combat passive churn from failed payments. As a result, Cowboy Colostrum's subscriber save rate jumped from 9% to 40%, contributing to a 57% growth in recurring revenue and a 40% increase in subscription revenue quarter-over-quarter.

Cowboy Colostrum