Case Study: Cann doubles third-order retention with Stay AI

Cann 2x retention on order 3 and grows subscribers 75% with Stay Ai

Cann, a producer of THC and CBD social tonics, faced a challenge with high customer churn, particularly around a subscriber's third order. Before partnering with Stay Ai, they lacked reliable cancellation insights and their winback efforts were not supported by hard data. They turned to Stay Ai's subscription platform to gain these insights and incorporate retention strategies.

Using Stay Ai's ExperienceEngine, Cann implemented a free gift promotion on the third order to combat churn. This solution, along with utilizing features like WinbackEngine and customizable cancellation flows, more than doubled their retention on that key order. The results included a 75% growth in their subscriber base in six weeks, 38% higher retention post-promotion, and a 48% reduction in same-day cancellations.

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