Case Study: Ambushed Salon generates $7,000+ in 30 days and sustains payroll during COVID-19 with Stax

How Digital Gift Cards Generated Revenue for Ambushed Salon During Covid-19

Ambushed Salon, a curly‑hair salon in Gahanna, Ohio, saw its in‑store revenue—normally about $28,000/month—halted when Covid‑19 forced a closure. Owner Amy Bush used Stax’s Omni Virtual Terminal to bill virtual consultations and needed a way to sell gift cards online to replace lost walk‑in sales.

Stax integrated the Gift Up! digital gift‑card solution with the Omni Virtual Terminal, enabling an embedded checkout and fee relief for initial sales, plus easy setup and promotion via Amy’s website and newsletter. The result: over $7,000 in gift‑card sales in 30 days, a 4,216% increase in monthly gift‑card revenue, 65 digital transactions, and enough income to help cover payroll and operating costs — all delivered through Stax’s platform.

Ambushed Salon

Amy Bush

Owner and Operator