Case Study: Visit Uvalde County builds a lasting tourism brand with STAV Creative

Uvalde County builds a lasting tourism brand with STAV Creative in 3 river regions

Uvalde County's official tourism organization, Visit Uvalde County, sought to reposition its region to attract families and multigenerational visitors. Their challenge was to redefine the visitor experience and create a cohesive brand identity that highlighted the area's outdoor splendor and small-town hospitality. To address this, they hired vendor STAV Creative for a comprehensive branding project that included brand strategy, positioning, and identity design.

STAV Creative conducted extensive research, including interviews and workshops, to develop a new brand strategy and visual system. The solution included a versatile logo, custom brand characters, a full suite of marketing collateral, and an easy-to-use Canva system, all designed for longevity. The new brand successfully captures a sense of welcome and adventure, equipping Visit Uvalde County with the tools to grow its visitor base for generations to come.

Uvalde County