Case Study: Chase Pecan achieves a bold brand refresh with STAV Creative

Chase Pecan launches the nation’s largest pecan brand and Pecana on national grocery shelves with STAV Creative

Chase Pecan, the nation's largest pecan supplier, was formerly known as San Saba Pecan. As a new generation took over the family business, they needed a new name and updated brand identity to honor their legacy while appealing to a global audience. They partnered with STAV Creative for a comprehensive rebranding to communicate authenticity and expertise in the pecan category.

STAV Creative developed a complete brand identity for Chase Pecan, including positioning, a new logo, and marketing materials. The solution involved audience research and resulted in a confident brand voice, a new website, packaging, and sales tools. The successful collaboration with STAV Creative led to an expanded relationship, culminating in the creation of Pecana, the first organic pecan milk sold nationally.

Chase Pecan