Case Study: Lifetime achieves 1.2M video views and 424 influencer posts with Statusphere

How Lifetime scaled awareness for the It’s a Wonderful Lifetime programming slate

Lifetime needed to scale awareness for its "It’s a Wonderful Lifetime" holiday programming slate but faced significant challenges with only 35 days until the premiere. The network lacked the resources and bandwidth to recruit content creators at scale and pivot strategies for multiple movies. To overcome this, they turned to the Statusphere influencer marketing platform.

Using Statusphere, Lifetime eliminated the legwork of recruitment and management, activating 424 creators for a targeted social media blitz. This strategy generated 1.2 million video views, 104K likes, and a 14% engagement rate, successfully building massive anticipation. The solution also saved the company an estimated 988 hours of internal work, allowing their team to focus on other marketing initiatives.

Lifetime