Case Study: GreenPan boosts paid social performance with Statusphere

How GreenPan Scaled UGC to Boost Paid Social Performance

GreenPan, a cookware brand, faced the challenge of needing a more efficient way to recruit creators, scale user-generated content (UGC), and secure content rights for its paid social campaigns. The brand turned to Statusphere's influencer marketing platform to source authentic content and test its impact on performance.

By utilizing the Statusphere platform, GreenPan was able to efficiently source a large volume of authentic UGC. This solution delivered significant results, including a 5x return on ad spend (ROAS), over 476,000 total views, and 51,793 engagements from 263 posts. Statusphere's technology also saved the brand an estimated 286 hours, allowing the marketing team to scale their content creation efforts effectively.

GreenPan

Nicole Motto

Influencer & Social Media Marketing Manager