Case Study: Global Cosmetics Brand boosts social search and conversions with Statusphere

How a Global Cosmetics Brand Leveraged Social SEO to Drive Conversions

A major global cosmetics brand wanted to boost awareness and purchase intent with a younger demographic. The challenge was to improve their Social SEO by scaling creator content to increase visibility on social platforms. They partnered with the vendor Statusphere to address this need.

Statusphere implemented a solution that leveraged over 300 first-party data points to target content. The results were significant, including a 143% increase in social search volume and a 70% increase in Google search volume for targeted keywords. The campaign also generated 33.9 million engagements and 763 pieces of user-generated content, saving the brand 1,777 hours of work and driving continued ROI.