Case Study: BWX scales creator content and saves 4,682 hours with Statusphere

BWX seamlessly scaled creator content for 3 brands from one centralized place

BWX, an Australian beauty brand portfolio, lacked the internal resources and a centralized system to scale its influencer marketing effectively for its US market expansion. This lack of bandwidth and organizational strategy made it difficult to manage campaigns for multiple brands and pivot their goals. To overcome this challenge, BWX turned to Statusphere for its influencer marketing platform.

By implementing Statusphere, BWX gained a centralized platform with streamlined portals for real-time tracking and advanced creator targeting. This solution saved them over 4,600 hours by handling recruitment, management, and reporting. Statusphere delivered 5,571 influencer posts, generating over 1.1M video views and 1,800+ retail-specific posts to drive in-store traffic, successfully scaling content for three of their brands.

BWX