Case Study: Nestlé achieves up to 25% sales lift with StatSocial

Nestlé Uncovers Up to 25% Sales Lift with Social & Influencer Marketing Attribution

Nestlé faced the challenge of needing to move beyond traditional social media metrics to directly measure the sales impact and ROI of its influencer and owned social campaigns for its DiGiorno and Hot Pockets brands. To optimize future spending and justify budgets, the company required a solution that could attribute social efforts to actual purchases, a capability it turned to StatSocial's social and influencer marketing attribution platform to find.

By leveraging StatSocial's platform, Nestlé created audiences of users exposed to its content and matched them to purchase data, comparing them against a control group. This process allowed StatSocial to reveal that audiences exposed to Nestlé's own social channels showed a significant sales lift of up to 25.3%, providing clear data to optimize future campaigns toward household purchasers. This insight enabled Nestlé to finally measure the direct sales impact of its social programs, a critical capability previously available only to other marketing channels.

Nestlé

Daniel Davidson

Head of CX Marketing Analytics