Case Study: Crumbl grows weekly new customers by 60%+ with StatSocial audience data

How Crumbl Grew Weekly New Customers by Over 60% Using StatSocial Audience Data

Crumbl, a company with a strong social media presence, sought to better understand the differences between its social followers and its actual customer base to improve its marketing strategies and partnerships. To address this challenge, Crumbl leveraged StatSocial’s audience data and intelligence platform.

Using StatSocial, Crumbl analyzed its audience, validated key influencer partnerships, and executed highly targeted campaigns. This data-driven approach enabled the brand to focus on new customer acquisition and reach-focused campaigns. The solution delivered substantial results, including growing weekly new customers by over 60%, from 80,000 to 130,000 per week, and achieving a 6x return on ad spend in their Meta campaigns, surpassing their target.

Crumbl

Nicole Mackelprang

Director of Paid Media