Case Study: CEG Agency drives over 2x sales growth with StatSocial

How a Genetic Testing Company Increased Sales Over 2x With Social Media Audience Targeting

CEG Agency, working on behalf of a genetic testing company, faced a challenge when their client pivoted to a direct-to-consumer model. Meta's removal of healthcare-related targeting options prevented them from effectively reaching niche audiences interested in cancer prevention and wellness topics. To overcome this, they partnered with StatSocial to utilize its advanced audience data and platform capabilities.

StatSocial provided the solution by enabling CEG Agency to build and activate highly precise audiences based on health interests and engagement with specific content creators. This allowed for targeted social media campaigns and influencer amplification across multiple channels. The results were exceptional, with the campaign driving 150,000 link clicks and achieving over a 2x increase in sales within just 3-4 weeks of launch.

CEG Agency

Betsy Lemaire

Chief Executive Officer