Case Study: Coach grows Gen Z audience engagement with StatSocial

Coach grows engagement 7x with StatSocial

The fashion brand Coach needed to attract a younger Gen Z audience while maintaining its relevance with Millennials. To quantify the impact of its brand partnership with the Amazon Prime show *The Summer I Turned Pretty*, Coach worked with StatSocial and its audience intelligence platform.

StatSocial analyzed social media engagement to measure the partnership's effect. Their solution tracked a significant increase in brand affinity, finding that fans of the show became seven times more likely to engage with Coach, proving the partnership successfully reached over 25,000 new, style-focused individuals. This data from StatSocial provided concrete evidence of successful audience growth.

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