Case Study: Whatnot achieves faster experimentation and better product decisions with Statsig

Whatnot goes from 0 to 250+ experiments in 3 quarters with Statsig

Whatnot, a major livestreaming shopping platform, faced significant challenges with slow and difficult production testing of new features. This bottleneck, caused by their real-time, ephemeral livestream environment, bogged down their small engineering team and delayed delivering value to users. They partnered with Statsig to implement a solution using its feature flags.

Using Statsig, Whatnot established an internal dogfooding framework and safe canary releases to test features. This evolved into a full-scale experimentation program. The solution enabled Whatnot to run over 250 experiments in three quarters, leading to a significant increase in gross merchandise value and user activation rates. Statsig provided the tools for Whatnot to confidently innovate, scale, and build a data-driven culture.

Whatnot