Case Study: Whatnot accelerates release cycles with Statsig

Whatnot accelerates release cycles by testing in production

Whatnot, the live ecommerce platform where creators buy and sell in real time, needed a faster way to test new features before rolling them out broadly. Its small engineering team was slowed by divergent release cycles across app platforms and the difficulty of validating changes in an ephemeral livestream environment, making production testing time-consuming and risky. To address this, Whatnot used Statsig Feature Gates to ship and validate releases in real production conditions.

With Statsig, Whatnot built an internal dogfooding flow for employees and a canary release process for a small subset of public users. Using Statsig Metrics, the team could quickly monitor business impact, catch issues like increased request timeouts, and roll back or fix features within hours. The result was faster release cycles, more confident deployments, and a tighter build-learn-iterate loop for Whatnot’s engineering team.

Whatnot

Rami Khalaf

Product Engineering Manager