Case Study: Tavour achieves double-digit activation gains with Statsig

Tavour boosts new user activation by double digit percent points with Statsig

Tavour, an online craft beer marketplace, wanted to improve its user sign-up flow by implementing an address autocomplete feature. They used Statsig's feature flagging to roll out this seemingly "no-brainer" feature, expecting it to increase conversion rates by making the process faster and more accurate for new users.

Using Statsig's analytics, Tavour discovered the feature was unexpectedly causing a higher churn rate. Statsig's platform enabled them to investigate and identify a usability issue where the design confused users on smaller phones. After iterating on the feature based on these insights, Tavour achieved a double-digit percentage point increase in new user activation, a result they confidently rolled out to all users.

Tavour