Case Study: SoundCloud Achieves Profitability and Launches Its Flagship News Feed with Statsig

SoundCloud reaches profitability and drives 30% YoY fan subscription revenue growth with Statsig

SoundCloud, a major music streaming platform, needed to transition its product development culture from simple feature flagging to a robust experimentation practice. They sought an end-to-end solution to integrate testing into their process and engage their millions of users more effectively. After evaluating several vendors, they selected Statsig for its comprehensive experimentation platform.

Statsig provided a full-stack solution with robust SDKs that made adoption straightforward. Using Statsig, SoundCloud rapidly progressed from zero experiments to over 20 in their first year, including the successful rollout of their flagship news feed. The vendor's tooling was crucial in helping SoundCloud achieve profitability for the first time and drove a 30% year-over-year revenue increase for their fan subscription business.

SoundCloud