Case Study: Secret Sales builds a reliable data foundation and ships smarter with Statsig

Secret Sales launches 30 features in 6 months with Statsig

Secret Sales, a UK-based e-commerce marketplace, faced challenges with fragmented data and a lack of a reliable logging framework for experimentation. They sought a mature, warehouse-native solution to unify their product data and empower their engineering teams. This led them to partner with Statsig to implement its Warehouse Native Experimentation and Dynamic Configs services.

Using Statsig, Secret Sales built a single source of truth by logging data directly to their warehouse with improved accuracy. The solution empowered their engineers with dynamic configs to manage five websites and accelerated their experimentation process. With Statsig, they launched 30 features in 6 months, ran over 40 experiments in 3 months, and used 20 dynamic configs. This helped them catch bugs pre-release and even discover that a new recommendation model would have decreased checkout completion rates by 3%, preventing a negative impact.

Secret Sales