Case Study: Rec Room boosts player chat engagement with Statsig

Rec Room boosts player chat interactions by 25% with Statsig

Rec Room, a gaming company, faced the challenge that learning whether a new feature helped or hurt its gamers was incredibly difficult and time-consuming. They needed a way to accelerate learning and improve the user experience by measuring the direct KPI impact of product changes. To solve this, they turned to Statsig and its Feature Flags product.

Using Statsig, Rec Room rolled out a redesigned Player Profile behind a feature flag. This allowed them to measure the impact and discover an unexpected 25% drop in chat messages. Statsig enabled them to run iterative tests on new versions of the profile. The final design, informed by this data, ultimately increased chat interactions by 25% over the original baseline, turning a significant regression into a major improvement.

Rec Room