Case Study: Plex increases new user registrations and runs 10x more experiments with Statsig

Plex empowers real human connection through entertainment with Statsig

Plex, the streaming entertainment platform, needed a more scalable, enterprise-grade way to support its growing culture of data-driven decision-making and increase experimentation beyond its resource-intensive in-house tool. To do that, Plex turned to Statsig for experimentation and related metrics tracking, helping the team test major feature releases and measure their impact across multiple KPIs.

With Statsig’s experimentation platform, Plex expanded testing velocity by nearly 10x, completing 38 experiments in nine months, while improving confidence in experiment accuracy and collaboration across product, engineering, and growth teams. The first Statsig experiment drove an 8.2% increase in new user registrations, and Plex now plans to use Statsig for future major feature launches and broader experiment democratization.

Plex

Evelina Achilli

Product Growth Manager