Case Study: Parafin increases revenue by 18% with Statsig

Parafin boosts revenue 18% with Statsig

Parafin, a full-stack embedded financial services company, was using a basic feature flagging tool that limited its ability to build a data-driven, hypothesis-led culture. Their previous solution resulted in unreliable data logging and muddied analysis, preventing them from making swift decisions to positively impact core business metrics. To solve this challenge, Parafin chose to implement Statsig's experimentation platform.

By adopting Statsig, Parafin consolidated its capabilities into a single platform, creating a central source of truth for metrics and enabling cross-functional teams to self-serve. Their very first experiment using Statsig resulted in an 18% increase in loan origination, directly capturing more revenue. This immediate positive impact allowed them to scale their experimentation program, make more data-driven decisions, and ultimately upgrade their investment with Statsig.

Parafin