Case Study: OfferUp increases target CTA clicks by 11% with Statsig

OfferUp connects local communities with its mobile-first experience

OfferUp, the largest mobile marketplace for local buyers and sellers in the U.S., needed to accelerate its experimentation velocity to improve its product. Before using Statsig, their previous platform was complex, required external analysis, made results difficult to share, and slowed down their testing process.

By implementing Statsig's experimentation platform, OfferUp streamlined its testing, gaining greater visibility and detailed metric breakdowns. The solution enabled faster, mutually exclusive experiments and provided responsive support. As a result, Statsig helped OfferUp achieve an 11% increase in target CTA clicks and a 3.7% increase in promoted subscription free trials, while significantly reducing development cycles.

OfferUp

Arthur Klisz

Senior Product Manager