Case Study: Notion achieves 30x experimentation velocity with Statsig

Notion drives product-led growth, empowering users to do their best work

Notion, the connected workspace for modern teams, needed a faster, more scalable way to run product experiments and manage feature releases. Before Statsig, its in-house experimentation platform made it time-consuming to add feature flags, prevented overlapping experiments, and required too much manual statistical analysis, slowing the team’s ability to learn and ship.

With Statsig’s experimentation platform and feature flags, Notion centralized metric analysis, enabled self-serve experimentation for technical and non-technical teams, and streamlined SDK integration and metric ingestion. The result was a jump from single-digit experiments per quarter to 300+ experiments per quarter, more than 600 features launched behind feature flags, and a 6% increase in activation—all with just one engineer spending about 5% of their time maintaining the system.

Notion

Mengying Li

Data Science Manager