Case Study: Linktree drives product-led growth with Statsig Warehouse Native

Linktree doubles daily sign-ups with Statsig

Linktree, a platform with over 500 million unique monthly visitors, faced challenges in expanding its experimentation capabilities beyond basic feature flagging with a legacy vendor. They needed a modern, unified platform to make data-driven product decisions and support their product-led growth strategy, requiring a tool that could handle their complex user and visitor data relationships. They chose to implement Statsig Warehouse Native to meet this need.

By migrating to Statsig, Linktree gained a unified platform for feature flags and experimentation, which streamlined operations and increased trust through warehouse-native analytics. Using Statsig, they conducted impactful experiments, such as adding a call-to-action button on user profiles. This single change resulted in a 10x increase in daily sign-ups from profile logos and doubled the daily sign-ups from referral traffic, directly impacting core business metrics.

Linktree