Case Study: Every.org boosts donations and signups with Statsig

Every.org increases donations by 51% with Statsig

Every.org, a nonprofit platform, faced challenges with a slow and limited experimentation process using their previous tools, Mixpanel and an in-house system. This restricted access and hindered their ability to optimize the donor journey effectively. They turned to Statsig's platform to increase their experimentation velocity and gain deeper product analytics.

By implementing Statsig, the team accelerated its testing, using feature flags and experiments to iterate quickly on its website. This led to two highly successful landing page tests: a simplified design that increased signups by 81% and a button layout change that drove a 51% increase in donation events. Overall, Statsig enabled Every.org to generate over $123 million for non-profits through these optimizations.

Every.org