Case Study: Cider increases new sign-ups by 20% with Statsig

Cider scales trendy and affordable Gen-Z fashion in 160+ countries

Cider, a global Gen-Z online fashion brand, faced the challenge of building a data-driven, competitive edge in the e-commerce space. Their co-founder and CTO sought to instill a strong experimentation culture to test new features and avoid endless internal debates, but building an in-house A/B testing platform was deemed an unfeasible investment that would distract engineers. They turned to Statsig for its experimentation platform to solve this.

By implementing Statsig, Cider empowered its teams to run experiments that significantly improved key metrics. This data-driven approach led to a 20% increase in new user registrations and a 15% increase in gross merchandise value per user. Statsig enabled the company to optimize its checkout process, refine global user experiences, and confidently remove underperforming features, fueling its rapid expansion to over 160 countries.

Cider

Toney Wen

Co-founder and CTO