Case Study: Czech Football League Association doubles online fan engagement with Stats Perform’s Opta

Czech Football League Association boosts Instagram reach 119% with Stats Perform

The Czech Football League Association (LFA) faced the challenge of modernizing its content production and data infrastructure. They needed a unified, trusted data source to elevate their digital and broadcast content, provide clubs with reliable live insights, and create new engaging formats to attract and retain fans. To address this, they partnered with vendor Stats Perform and its Opta data service.

Stats Perform implemented low-latency live Opta data feeds, dynamic visualizations, and new content formats like quizzes, supported by their Data Insights Team. The results were immediate and significant: the LFA's social media reach and interactions more than doubled, and average TV viewership increased by 9%, making it the most-watched competition in Czechia. This partnership dramatically enhanced the league's digital reach and fan engagement.

Czech Football League Association (lfa)