Case Study: Netia SA increases customer retention and reduces marketing costs with STATISTICA Data Miner (StatSoft)

Netia - Customer Case Study

Netia SA, Poland’s largest independent telecommunications operator with more than 400,000 active subscriber lines, wanted to boost customer satisfaction and retention while keeping rates competitive in a crowded market. Facing increasing churn pressure, the company needed a more effective, data-driven way to identify at-risk customers and tailor offers to their needs.

StatSoft Poland implemented STATISTICA Data Miner to build predictive churn models that identify customers most likely to leave and the factors driving their decisions. Armed with these insights, Netia can target high-risk segments with customized retention offers, improving customer retention and revenue while reducing the cost of marketing campaigns.

Netia

Remigiusz Siudziński

Senior Maintenance Manager Customer Marketing Department