Case Study: GfK SE automates pharmaceutical market research analysis and report production with STATISTICA

GfK - Customer Case Study

GfK Market Measures, a 40‑year leader in pharmaceutical market research, produces periodic, formatted reports that combine prescribing‑behavior data with statistical summaries and comparisons. Faced with the time‑consuming need to run and assemble those analyses for every report, GfK sought to automate the analysis and report‑production process.

GfK developed a custom application that leverages StatSoft’s STATISTICA software and its object model to automate the statistical tests and embed results directly into reports. The integration streamlined and scaled report production, ensured consistent, reproducible statistical output, and accelerated delivery of market research insights to clients.

GfK SE