Case Study: TelevisaUnivision strengthens ad pitches and client relationships with Statista

Using audience insights to pitch winning advertising campaigns

TelevisaUnivision, a major media and publishing company, needed comprehensive data and insights into the Hispanic consumer market to create winning pitches for its advertising clients. Their challenge was that other data partners could not provide the necessary breadth and depth of information. TelevisaUnivision turned to the vendor Statista for a solution.

Statista provided the tools and resources needed to decipher consumer behavior and track market trends. This partnership empowered TelevisaUnivision to easily craft compelling narratives for clients, which drove new business and supercharged client relationships. The insights from Statista guided effective marketing strategies and unlocked new growth opportunities for the company.

TelevisaUnivision

Angela Perez

TelevisaUnivision