Case Study: TelevisaUnivision strengthens client pitches with Statista audience insights

TelevisaUnivision builds winning ad pitches in 2 minutes with Statista

TelevisaUnivision, the world's largest Spanish-language media company, needed to make a compelling data-backed case for the value of the Hispanic consumer to win advertising business. Their challenge was that existing data partners left gaps in consumer insights across key categories like spending habits and household composition. They turned to Statista for a solution.

Statista provided TelevisaUnivision with a reliable and comprehensive source for Hispanic consumer insights, filling the gaps other partners could not. Using Statista's data, the company's teams now build pitches that demonstrate the purchasing power and cultural significance of their audience, which has opened new business and strengthened existing client relationships.

TelevisaUnivision