Station Four
146 Case Studies
Case Study: Toledo Area Regional Transit Authority improves accessible rider experience with Station Four
A Station Four Case Study
Toledo Area Regional Transit Authority transforms rider experience with Station Four's accessible transit redesign
The Toledo Area Regional Transit Authority (TARTA) faced significant accessibility and usability challenges with its existing website, as its brand colors did not meet ADA compliance standards for on-screen readability. TARTA selected vendor Station Four through an RFP process to lead a full website redesign with a focus on creating an accessible, rider-centric digital hub for communication and trip planning.
Station Four redesigned the website to strategically use TARTA's brand colors in accessible combinations while integrating key features like a seamless trip planner, a dynamic eTransit web app with real-time updates, and a multi-channel service alerts system. The solution ensured ADA compliance, kept all trip planning tools within the branded TARTA site, and created a central, intuitive resource for both new and existing riders to navigate the transit system.
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