Case Study: SaniGLAZE strengthens digital strategy and franchise growth with Station Four

SaniGLAZE boosts mobile-first engagement with Station Four as 58.3% of users browse on mobile

SaniGLAZE, a tile and hard surface restoration company, faced the dual challenge of marketing its services to facility managers while also growing its fractional franchise program across North America. They partnered with vendor Station Four (S4) to develop a digital strategy and migrate their online presence to the HubSpot CMS platform to serve these two distinct audiences effectively.

Station Four implemented a solution featuring two separate yet interconnected websites: SaniGLAZE.com for generating leads from facility managers and Franchise.SaniGLAZE.com for recruiting potential franchisees. Both sites were built on HubSpot for a seamless marketing infrastructure, designed with a mobile-first approach, and featured unique, SEO-optimized messaging for each audience. This strategy ensured brand continuity and an optimized user experience, with over 58% of users engaging via mobile.

SaniGLAZE