Case Study: Jacksonville Transportation Authority improves rider experience with Station Four

Jacksonville Transportation Authority improves mobile transit access with Station Four after 80% of riders used mobile

The Jacksonville Transportation Authority (JTA) partnered with Station Four to address a severely outdated website that was not mobile-compliant, despite over 80% of its users accessing the site via mobile devices. The challenge was to modernize the digital experience and improve UX/UI without causing disruption to riders who were sensitive to changes.

Station Four implemented a responsive web design in an iterative first phase, which included a new front-end look while initially keeping the old CMS. The solution focused on accessibility, brand continuity, and data-driven enhancements, later migrating JTA to Station Four's eTransit SaaS platform. This resulted in a more user-friendly, accessible, and mobile-focused experience for riders.

Jacksonville Transportation Authority