Case Study: Mars Venus achieves a 172% ecommerce conversion increase with State Creative

Mars Venus boosts ecommerce conversion 172% with State Creative

Mars Venus, a company built on the bestselling relationship advice brand by John Gray, faced significant challenges with its outdated ecommerce website. The site was not mobile-friendly and needed to better promote the brand to drive sales and sign-ups. Their goals included lowering bounce rates, increasing subscribers, and boosting revenue, all while integrating a new learning management system for their courses. They partnered with the vendor State Creative to address these issues.

State Creative developed a comprehensive solution using WordPress for content management and WooCommerce for ecommerce. The new site is a marketing powerhouse optimized for conversions, featuring a premium visual editor, a recommendation engine, advanced reporting, and a full learning management system with course tracking. This resulted in a remarkable 172% increase in ecommerce conversion and a 30% reduction in bounce rate within the first year.

Mars Venus