Case Study: Primary Image achieves WordPress-driven business growth and clearer lead qualification with Statcounter

How WordPress specialization drives business development at Primary Image

Primary Image is a Southend‑on‑Sea web design and marketing agency that specializes in WordPress design, hosting and maintenance. To grow the business and better manage enquiries—distinguishing genuine leads from spam and understanding which content drives contact—founder Mike Pead relies on Statcounter analytics (using features like Visitor Paths, Labels and Stats Viewer) for a simple, client‑friendly reporting interface.

Statcounter was installed across Primary Image’s site and client projects and configured with custom email reports, Visitor Paths to reveal pre‑contact behaviour and Labels to track prospects like a lightweight CRM. As a result, Primary Image is qualifying leads more quickly, focusing on higher‑value WordPress enquiries (eg. security and speed audits), expanding successful WordPress landing pages, and providing clearer analytics to clients—reducing time spent on spammy contacts and improving response preparation.

Primary Image

Mike Pead

Founder and Owner