Case Study: Hummingbird Marketing Services achieves data-driven marketing insights with Statcounter

How Hummingbird Marketing uses a data-centric approach to digital marketing

Hummingbird Marketing Services is a boutique digital marketing agency in Seattle that takes a data-centric approach to help small businesses grow online. Founder Andi Lucas needed analytics that were easy to read and detailed enough to test gut-driven ideas and refine content and local SEO — a gap she found in Google Analytics. To fill that gap she uses Statcounter for clear, actionable web analytics.

Hummingbird installs Statcounter alongside Google Analytics and Jetpack to track metrics like first-time vs. returning visitors, traffic source, city, visit length, and bounce rate. Statcounter’s detailed daily stats let Andi identify pages with very short visit times or high bounce rates and iteratively adjust titles, meta descriptions and content, giving her measurable signals to improve engagement and search visibility. Statcounter therefore became the primary tool Hummingbird relies on to validate tests and guide optimization.

Hummingbird Marketing Services

Andi Lucas

Founder & Owner