Case Study: Flamingo Agency achieves smarter lead qualification and increased sales with Statcounter

How Chris from Flamingo Agency uses Statcounter for lead generation & sales

Flamingo Agency, a Chicago-based web design and SEO consultancy led by Chris Granat, faced the twin challenges of filtering time-wasting robocalls and reliably qualifying web leads so the team could focus on serious prospects. Chris has used Statcounter for over 10 years — leveraging features like Visitor Paths, Session Replay and the new Insights — to better understand who is engaging with his sites and how they behave on pages and mock-ups.

Statcounter is used to screen callers by checking visitor location, to qualify leads by measuring engagement (e.g., identifying prospects who spend 10–20 minutes researching the site), and to track interaction with homepage mock-ups on a demo server so Chris knows when and how often prospects view proposals. Insights and session recordings revealed visitors mainly scan headings, prompting content and design changes (bolder headings, images) that improved engagement and made sales outreach more efficient — direct, measurable benefits delivered through Statcounter.

Flamingo Agency

Chris Granat

Founder