Case Study: Telepizza boosts customer satisfaction and service quality with Startquestion

Telepizza – What Is the Recipe for Success With Qualitative Customer Data

Telepizza, an international pizza restaurant chain, sought a way to gather immediate, up-to-date feedback from its customers to measure satisfaction with both their food and delivery service. Their challenge was to implement a continuous survey process to capture this qualitative data, which was a missing component to their otherwise data-driven decision-making. They turned to the vendor Startquestion and its survey platform to address this need.

Startquestion implemented a solution where an instant "Rate our service" survey was automatically sent after online orders, which made up 40% of sales. This provided real-time insights into delivery times, food temperature, and recipe quality, allowing for rapid improvements. The results included a standardized higher level of service across their 120 restaurants in Poland, direct customer influence on menu changes and pizza recipes, and verified the effectiveness of their marketing strategies.

Telepizza

Ewa Minda-Korczak

Marketing Manager