Case Study: a leading aftermarket automotive retailer achieves 367% ROI with STARTEK omnichannel sales support

Leading Aftermarket Automotive Retailer achieves 367% ROI with STARTEK

The customer, a leading aftermarket automotive retailer, faced the challenge of transforming its fragmented customer experience into a consistent omnichannel journey. They needed a long-term partner, STARTEK, to evaluate their existing tools and processes and create a roadmap to guide this transformation.

STARTEK conducted a comprehensive evaluation and created a roadmap to deliver a consistent omnichannel experience. The solution integrated the contact center CRM with the client's in-house booking system. This resulted in a 367% ROI, a 15% increase in task efficiency, a 70% reduction in cost per engagement, and $20 million in revenue generated in 2021.