Case Study: Jemena achieves 34% call deflection with STARTEK AI voice bots and IVR

A STARTEK Case Study

Preview of the Jemena Case Study

Jemena cuts call deflection by 34% with STARTEK

The customer, Jemena, a leading Australian energy distributor, faced the challenge of high call volumes and sought to modernize its call center to improve customer and employee experience. To address this, vendor STARTEK implemented a digital transformation solution utilizing natural language voice bots and an interactive voice response (IVR) system.

STARTEK's solution involved developing four voice bots with over 112 intents and deploying a top-tier IVR with outage messaging. This implementation successfully deflected 34% of calls via the virtual agent for electricity faults and emergencies. Additionally, STARTEK's solution reduced the average handle time by 100 seconds within the first six months, significantly enhancing customer experience.


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