Case Study: Toyworld Australia boosts omnichannel sales and faster delivery with Starshipit

Building an omnichannel strategy with Toyworld & stockinstore

Toyworld Australia, the country's largest specialist toy retailer, faced a challenge in scaling its online order fulfilment from a single, overcrowded warehouse. The vendor, Starshipit, along with its partner stockinstore, provided a solution to implement an omnichannel strategy. This approach used the existing network of franchise stores to fulfil orders, avoiding the need for a costly new warehouse or third-party logistics provider.

The solution involved using Starshipit's shipping automation platform as the fulfilment engine for every store, which automated courier assignment and label generation. This strategy resulted in a 198% increase in Click & Collect sales, online orders reaching customers an average of 3 days faster, and a 30% reduction in shipping costs. Starshipit's technology was central to decentralizing fulfilment, increasing stock depth without extra investment, and successfully uniting franchisees behind the online growth strategy.

Toyworld Australia

Sven Karlsson

General Manager