Case Study: Bhumi Organic Cotton achieves faster, smarter shipping with Starshipit

Bhumi Organic Cotton From luxury instore boutique to stylish online success

Bhumi Organic Cotton, an Australian sustainable apparel and homewares brand, was struggling with its previous US-centric shipping automation platform, which lacked adequate support for Australian carriers and hindered its international growth. This challenge prompted them to seek a new solution and led them to the vendor, Starshipit.

By implementing Starshipit's centralised shipping platform, Bhumi automated its fulfilment process. The solution integrated deeply with their Shopify store and used a rules engine to auto-assign domestic and international orders to the correct carriers. This saved them over 100 hours monthly, reduced manual errors, and cut customer "Where's my order?" queries by 50% while supporting their commitment to sustainability.

Bhumi Organic Cotton

Vinita Baravkar

Founder