Case Study: University of North Carolina, Charlotte achieves $300,000 in late-night dining revenue with Starship

How UNC Charlotte Unlocked New Revenue and Increased Student Satisfaction with Starship

The University of North Carolina, Charlotte was facing student frustration due to long dining hall wait times, food deserts, and an inability to meet the demand for late-night meals without incurring high operational costs. The university partnered with vendor Starship to implement its autonomous robot delivery service and 360 Order Management Platform to address these challenges.

Starship's solution enabled the launch of a late-night ghost kitchen, which generated $300,000 in incremental revenue and handled over 6,300 robot deliveries per month. This led to a 36% increase in monthly order volume and an 84% reorder rate, demonstrating high student adoption. Starship's robots reduced congestion and became a popular part of campus culture, providing fast and reliable food delivery across the university.

University of North Carolina, Charlotte

Ben Kolnos

Senior Retail Dining Director