Case Study: Cedaron reduces quote production time with StarrData Salesforce CPQ

Cedaron cuts quote production time by 88% with StarrData

Cedaron faced challenges with its Salesforce CPQ process, where sales reps spent several hours creating complex customer quotes. Confusion over product selection and a manual, multi-step approval process caused delays and led to unclear quote templates that hindered sales. They partnered with StarrData to address these issues.

StarrData implemented a streamlined Salesforce CPQ system for Cedaron, introducing a guided selling process and automated approval workflows. This resulted in an 88% reduction in quote generation time. The standardized quote template improved clarity for customers, while better data visibility unlocked new revenue opportunities through upselling and cross-selling.

Cedaron