Case Study: Cedaron reduces quote time by 88% with StarrData Salesforce CPQ

Cedaron cuts quote creation time by 88% with StarrData

Cedaron, a medical technology company, faced a significant challenge with its inefficient quoting process. It was taking their sales team over four hours to produce a single quote using standard Salesforce CPQ, which led to customer confusion and lost sales. To address this, Cedaron partnered with vendor StarrData to design and implement an updated Salesforce CPQ quoting system.

StarrData created and implemented a streamlined Salesforce CPQ solution that automated the guided selling and approval processes. This resulted in an 88% reduction in time spent per quote, saving 3.5 hours on each one. The sales team gained confidence and visibility, leading to identified revenue opportunities. According to the customer, StarrData's expertise enabled them to secure a major deal with a fast turnaround that would not have been possible before.

Cedaron