Case Study: Unmind boosts share of voice with The Starr Conspiracy

Unmind boosts share of voice 24.3% YoY with The Starr Conspiracy

The Starr Conspiracy partnered with Unmind, a science-first workplace wellbeing platform, to help it break through the crowded and noisy U.S. mental health tech market. Unmind's challenge was to gain credible mindshare against larger, well-funded competitors upon its 2020 market entry.

The Starr Conspiracy implemented a smarter PR playbook, prioritizing strategic contributed articles in HR and benefits publications and leveraging Unmind's scientific approach and Series B funding news. This solution built trust with key decision-makers. As a result, Unmind's share of voice increased by 24.3% year-over-year by Q3 2021, allowing it to surpass major competitors and build sustainable market momentum.

Unmind