Case Study: TalentLMS achieves a 337% PR share-of-voice surge with The Starr Conspiracy

TalentLMS boosts PR share of voice 337% with The Starr Conspiracy

TalentLMS, a learning tech company, faced the challenge of standing out in the crowded HR tech market. They did not want to add to the noise but instead aimed to control the industry narrative. They partnered with The Starr Conspiracy for a PR and research initiative.

The Starr Conspiracy coined the term "Quiet Cracking," built a research strategy to validate it, and launched a targeted PR campaign. This resulted in over 30 media mentions, six Tier 1 placements, and a 337% surge in PR share of voice, tying with key competitors. The Starr Conspiracy helped create TalentLMS's best-performing PR initiative.

TalentLMS