Case Study: Santander Bank achieves one million employee recognition moments with StarMeUp

When Organizational Culture is near the Heart of the Business

Santander Bank, a global financial institution, sought to enhance its organizational culture and strengthen business performance across its vast international operations. To address this, they partnered with the vendor StarMeUp and implemented its Employee Experience Platform as a key enabler of their corporate culture strategy.

StarMeUp provided a platform for employee recognition and feedback, which Santander implemented without linking it to monetary rewards. The solution fostered widespread engagement, with 68% of employees using it to give over one million "stars" of recognition in 18 months. This initiative was expanded to support other programs like employee wellness. StarMeUp's data was used to measure cultural progress, showing significant improvements in employee survey results. The vendor's platform was credited with helping unify the culture across 32 countries, contributing to the bank's operational efficiency and attracting interest from investors.

Santander Bank

Daniel Strode

Santander Bank