Case Study: Great Place To Work builds a stronger workplace culture with StarMeUp

What do the best companies to work for in Argentina have in common? It may not be what you expect

The customer, Great Place to Work, a global authority on workplace culture, sought to identify the key differentiators for the best companies to work for. Their challenge was understanding how leading companies build a trustworthy environment and develop successful cultural strategies that drive employee engagement and business performance. They found that many top-ranked companies, particularly in Argentina, were leveraging technology from the vendor StarMeUp, specifically its StarMeUp OS platform, to support this transformation.

StarMeUp provided a solution centered on enabling recognition, communication, and feedback through its digital platform. The solution helped companies like Banco Galicia implement new performance models and strengthen their culture of trust. The measurable impact was significant; for example, Banco Galicia saw its employee recognition score on the Great Place to Work Trust Index survey rise from 72 to 81 points after implementing StarMeUp. The vendor StarMeUp empowered these organizations to use data and AI to gain cultural insights, ultimately helping them become recognized as top places to work.

Great Place To Work

Mariana Ageitos

Talent Management Coordinator